NK, I don't think it was discussed on this thread but there is another phenomenon which flourishes in the JW community; that of fixating on the behaviour of others.
It is a human trait to be overly concerned over one individual but I have seen it so many times where a JW develops a "thing" about someone which bugs them and often sends them into another congregation or better, out of the org altogether.
The edict from the demi-gods seems to be directed not only to the disgruntled group but perhaps to those with JW "personality fixations"?